Blog
Twelve questions that find where a website leaks
What the scorecard actually asks, and why each question earns its place.
Stuck at 80: the AI-built site problem
AI tools get a site to a fast demo, then stall. What the last 20% actually is.
The five-second test: how strangers judge your website
Borrow a stranger's brain for five seconds and find out what your homepage actually says.
Why fast replies win jobs
The reply that arrives in minutes wins the job. Fixes that take an afternoon, not a rebuild.
What we mean when we say your website is leaking
The four places a working website quietly loses ready customers, and why we put the word on the door.